Checking Off in 2014 No one knows exactly what 2014 is going to bring, but we know that 2013 closed as a prosperous year for the beef cattle industry. While 2013 held its challenges we were able to stay at the forefront of issues that the industry faced, as well as watching the climbing prices of cattle. As producers there is one major decision facing us in 2014 and that is the March vote on the increase in the Checkoff dollar to $2.00.
Serving as a Checkoff ambassador I have had many discussions with producers that see this as simply another way to reduce their checks, but when one steps back and weighs the pros and cons of what the programs gives back to producers, the pros definitely outweigh the cons. There is no amount of money that can replace peace of mind for producers. That is one of many things that the Checkoff dollars do, it gives producers, consumers, and youth peace of mind. Producers are constantly fighting the everyday battles of having livestock, whether it’s the elements, the equipment or the occasionally contrary cow. Therefore, they don’t have the time to think about why an animal activist thinks what they are doing is wrong; how they are going to convince a foreign country that their product is safe; or convincing the local consumer that our products when fixed correctly are able to be included in the latest fad diet. Their Checkoff dollars do that for them.
Consumers today live high paced lifestyles and in an ever growing obese society. Those taking health conscious steps have heard that they need to cut red meat, that it isn’t healthy for them. The beef Checkoff funds beef promotional programs targeting the health conscious, the mom on the go, and the unconventional “mom’s” of today. Putting our product in the eye of the consumer and conforming it to their lifestyles.
Giving youth piece of mind, now this may not seem so important, but it is. These are the dinnertime decision makers of tomorrow. The youth of today are more in tune with technology than the twenty something’s of today were even ten years ago. Therefore they have access to a wealth of information positive and negative. The checkoff provides educational programs teaching youth about the farm and how cattle are raised, what products they already use that are produced from a beef animal and in classroom cooking lessons teaching healthy meal choices. We are giving kids the peace of mind to make good food choices and use a safe and healthy product in their every day lives.
2 So, now you have a decision to make, if you need more information to make your decision visit www.ohiocattle.org and click on the more information button. If you have made your decision and are ready to vote, but aren’t sure if you are eligible, check out the requirements at the end of this article. You can get your ballot off the Ohio Cattlemen’s website, submit it via: mail post marked by March 20th, or vote in-person March 18-20 at the Ohio Department of Agriculture in Reynoldsburg or at any county office of the Ohio State University Extension.
Now go Checkoff in 2014!
Voting eligibility requirements
1) Each person who produced and marketed cattle subject to the checkoff in the 2013 calendar year is entitled to one (1) vote. 2) For an individual to be eligible to vote, the cattle must have been marketed in the person’s name. For both a husband and wife to be eligible to vote, each must have marketed cattle in their own name. If the cattle were marketed by a corporation or partnership, the eligible voter is the corporation or partnership and the corporation or partnership has one (1) vote. A corporate officer must vote for the corporation. The majority partner must vote for a partnership.
3) Beef and Dairy producers are eligible to vote if they meet the above requirements.
4) 4-H and FFA members that have marketed cattle in 2013 calendar year are eligible to vote.
5) There is no minimum age for voting, as long as the individual can affirm they have marketed cattle in the 2013 calendar year.
6) All Ohio beef producers are eligible to vote, if they meet the above requirements. It does not matter where they market their cattle. Even if an Ohio beef producer markets all their cattle out of state, they are still eligible to vote in the referendum.
7) Out of state beef producers who market cattle in Ohio are also eligible to vote, if they meet the above requirements. They can vote by requesting a mail ballot, or voting in person at any polling place.
8) Referendum ballots may be cast at any polling place, regardless of county of residence. The Ohio Cattlewomen are very excited about the benefits of this referendum. Be sure to attend the Ohio beef Expo Meeting Friday March 14th at 6:30 pm for more information about the referendum and us. The meeting will be held in the mezzanine room where our store is during the state fair.
This may be the last newsletter for some of you. I know you won’t want to miss out on the information provided in this months quarterly newsletter. Also you are supporting the work of the Ohio CattleWomen in promoting the bee industry in Ohio. OCW Annual dues are $15 and the deadline for payment is March 31.
Contestants from throughout the country vied for a place on this elite
team of agriculture advocates and $5,000 in cash prizes sponsored
exclusively by Farm Credit. Additionally five educational scholarships
totaling $5,000 were given by the American National CattleWomen
Foundation, Inc. and Monsanto.
This year’s contest also hosted a junior competition for youth beef industry advocates ages 12-16. Twelve passionate contestants vied for cash prizes, competing in three judged categories: consumer promotion, media interview technique and issues response. The first place winner was Katelin Spradley (New Mexico). The second place winner was Madison Martin (Tennessee), and the third place winner was Phillip Saunders (Virginia). They all took home checks sponsored exclusively by Farm Credit for their top scores.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level where they receive additional training. After the event, the youth ambassadors speak to industry issues and misconceptions and educate their peers and meal-time decision makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom and online.
Follow the National Beef Ambassadors on Twitter at @beefambassador and visit www.nationalbeefambassador.org or www.ancw.org for more information.
If you have any questions about our 2014 competition, please call Kathy at 419-492-2576 or email@example.com.
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